How Does Google's New Page Experience Rankings for Desktop Affect My Existing Webpage?

As a website owner, you probably already know that Google frequently updates its algorithms to provide the best user experience possible. One of the latest updates that Google has introduced is the new page experience ranking for desktop. In this article, we will explain how this new ranking system affects your existing webpage and what steps you can take to optimize your website for this update.

What is the new page experience ranking system?

Google has introduced a new ranking system that will assess the user experience of web pages across five different categories, including:

1. Mobile-friendliness
2. Safe browsing
3. HTTPS security
4. Intrusive interstitials
5. Core Web Vitals

The last category, Core Web Vitals, is a new addition to Google's ranking algorithm. It measures three key performance metrics that are essential to user experience, including loading speed, interactivity, and visual stability.

How will this affect my desktop rankings?

Until now, Google's ranking system has largely been based on mobile-friendliness. However, with the new update, desktop results will also be scored according to these five categories, and then a metric will be generated based on the combined mobile and desktop scores. This means that your website's overall page ranking determination will be based on both mobile and desktop results, rather than just mobile responsiveness.

Why is this important for website owners?

This new update is significant because it means that your desktop performance will now play a more significant role in determining your website's overall ranking. If your website is optimized for mobile but performs poorly on desktop, this could negatively impact your page ranking.

What can you do to optimize your website?

To optimize your website for Google's new page experience ranking system, you should focus on improving your Core Web Vitals, mobile-friendliness, and website security. Here are some specific steps you can take:

1. Improve your website's loading speed: Use tools like Google's PageSpeed Insights or GTmetrix to identify areas of improvement and optimize your website's loading speed.
2. Optimize your website's interactivity: Ensure that your website is responsive and that users can interact with it smoothly.
3. Improve your website's visual stability: Eliminate layout shifts and ensure that your website's layout remains consistent during loading.
4. Ensure that your website is mobile-friendly: Use Google's Mobile-Friendly Test to check whether your website is optimized for mobile devices.
5. Use HTTPS encryption: Ensure that your website uses HTTPS encryption to provide a secure browsing experience for your users.
6. Eliminate intrusive interstitials: Avoid using pop-ups or interstitials that disrupt the user experience.

Conclusion

Google's new page experience ranking system for desktop is a significant update that website owners should pay attention to. By optimizing your website's Core Web Vitals, mobile-friendliness, and security, you can improve your page ranking and provide a better user experience for your visitors. If you are unsure of where to find these results, reach out to us. We will gladly help you determine how you can improve and optimize your website.

In conclusion, optimizing your website for Google's new page experience ranking system for desktop is essential for maintaining your page ranking and improving your website's user experience. By focusing on Core Web Vitals, mobile-friendliness, and website security, you can ensure that your website is fully optimized for both desktop and mobile devices.

If you are unsure of where to find these results, reach out to us.  We will gladly help you determine how you can improve and or optimize your website.