Integrating Google Tag Manager with Webflow: A Step-by-Step Guide

Sean Gowing
February 6, 2023
Integrating Google Tag Manager with Webflow: A Step-by-Step Guide


Google Tag Manager (GTM) is a powerful tool for website tracking and marketing. Webflow is a website builder that allows users to create custom websites without the need for coding knowledge. Integrating GTM with Webflow enables website owners to track website metrics, such as page views and clicks, and also implement marketing campaigns, such as retargeting ads. This article provides a step-by-step guide to integrating GTM with Webflow.

Setting up a GTM account and creating a Webflow container:

To get started, you need to create a GTM account and a Webflow container. This process is simple and straightforward. Follow these steps:

a. Go to and sign up for an account.

b. Once you have signed up, click on "Create a Container" to set up a new container for your Webflow website.

c. Enter a container name and select "Web" as the target platform.

d. Accept the terms of service and click on "Create".

Adding the GTM tracking code to Webflow:

After setting up your GTM account and container, the next step is to add the GTM tracking code to your Webflow website. This is done by copying the GTM code and pasting it into the header section of your Webflow website. Here's how to do it:

a. Go to your GTM account and click on "Install Google Tag Manager".

b. Copy the code provided.

c. Log into your Webflow account and go to your website's "Settings".

d. Go to "Custom Code" and paste the GTM code into the header section.

Implementing tags in GTM for website tracking and marketing:

Now that GTM is integrated with Webflow, you can start setting up tracking and marketing tags in GTM. To do this, follow these steps:

a. Go to your GTM account and click on "Tags".

b. Click on "New" to create a new tag.

c. Choose a tag type, such as Google Analytics, and set up the tag according to the specific tracking or marketing requirements.

d. Publish the tag.

Verifying the GTM integration with Webflow:

The final step is to verify that GTM is properly integrated with Webflow. To do this, follow these steps:

a. Hit the preview button

b. type in your website address in the box including https://

c. If the GTM container is correctly integrated with Webflow, you should see it connect and report on the connection like below.

Integrating Google Tag Manager with Webflow is a simple and effective way to track website metrics and implement marketing campaigns. By following the steps outlined in this article, you can easily set up GTM with Webflow and start taking advantage of the powerful tracking and marketing capabilities offered by GTM. Whether you are a seasoned marketer or just starting out, GTM integration with Webflow is a must-have for website tracking and marketing success.

Written By
Sean Gowing
CEO of SocialCatnip
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