The importance of Organic Marketing: Scaling start-ups with Webflow

Sean Gowing
January 20, 2023
The importance of Organic Marketing: Scaling start-ups with Webflow

What is webflow? 

Webflow is a powerful website design and development platform that can be particularly useful for emerging tech startups. It offers a range of benefits for startups looking to build professional and effective websites quickly and easily. 

Why Webflow?

Quick and easy to use: Webflow's drag-and-drop interface and pre-designed templates make it easy to build professional-looking websites quickly, without the need for coding knowledge.

Customizable: It allows users to customize their websites to fit their specific needs. This includes the ability to customize the layout, typography, colors, and other design elements.

Responsive design: Responsive designs are automatically generated to look good on all devices, including desktop, tablet, and mobile.

Integrations: Webflow offers integration with a range of marketing and e-commerce tools, such as Google Analytics, Stripe, and Mailchimp, which can be useful for startups looking to track website performance and enable online transactions.

SEO-friendly: It is optimized for search engines, which can be beneficial for startups looking to improve their online visibility and attract more traffic.

Identify your niche:

Different stage companies have different goals

Previous companies we have worked with

Unifimoney - Pre-Seed

Automating many of the manual tasks of everyday money management

The main tasks of pre-seed funding are to test the hypotheses of a business idea, select an activity vector, and turn the hypothesis into a product. 

In a typical pre-seed round, the founding team receives a small investment to achieve one or more of the milestones. 

At this stage of investment, we worked to reduce the development time for their website from weeks to hours. From there, they were able to monitor traffic coming to their site to make the appropriate alterations to their idea. 

HappyNest - Seed

Providing every investor with access to alternative investments.

A seed level round of investment is the first large round of funding that a startup receives from investors and is typically used to fund the development of the product, assemble a team, and begin initial market validation.

The amount of money raised can vary widely, but typically falls in the range of $100,000 to $2 million. Seed rounds are usually early-stage investments, meaning that the company is still in its early stages of development, and it's not yet generating revenue. 

Given their stage, we helped HappyNest modernize its practices by converting them from WordPress, which is renowned for slow load times, to Webflow. Beyond the faster load times and reduced development time, they were in need of branding and customization, as well as the capabilities for integrations as they started to look towards the future. 

Hopin - Series D 

All-in-one events management platform

Series D funding is usually the sixth stage of investment for a startup company. By this point, the company should have already achieved significant milestones and be on its way to becoming a profitable business. 

Pre-seed, seed rounds, and Series A, B, and C investments have already been secured, and the company is now looking for capital to help them scale.

The goals of later stage companies tend to be vastly different than those just starting out. With Hopin, we helped on a number of projects, including:

  • Improving organic traffic to their site by over 1500%
  • Increasing their number of users by over 530%
  • Reducing the load speed of their website 
  • SEO optimization and content audit 
  • Managed integrations with Webflow 
  • Management and continuous improvement of their core site.

Article inspo regarding how to find the right team for your startup:

Written By
Sean Gowing
CEO of SocialCatnip
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