Why You Should Opt for On-Page SEO for Your Business

Having a website built can be seen as a huge investment but it’s also very crucial to have one when it comes to owning a business. Websites are important because not only do they provide more information about your business to curious or potential  clients, but they can also be used to reach your target audience.

One of the main reasons why our clients come to us is because they need help reaching their target audience and they want to see a boost in their website traffic. Upon completing an SEO audit of their website, I’ll usually find a rather large list of on-page SEO errors. Some of the errors I would find would be: missing meta descriptions, very long page titles and improper heading type usage just to name a few.

Why is SEO important for a website?

You could pay top dollar for an incredible looking website but if it is lacking on-page SEO, then the ROI would most likely be terrible. In order to rank on a search engine like Google, for example, the search engine examines and determines whether your website qualifies for a ranking based on how optimized your website is. Search engines don’t prioritize fancy interactions on your website or heavily-sized graphics, they prioritize optimized and accessible websites.

What is on-page SEO?

On-page SEO would essentially be considered ‘built-in’ optimization as it’s a part of the website’s structure itself. It is not an addition like PPC campaigns which are usually just relying on elements of a website. 

On-page SEO is applied to the website’s page titles, URLs, images, and even content. I’ve mentioned earlier that search engines prioritize accessible websites. By accessible, I mean that the website should be accessible to all individuals, including those that are visually or hearing impaired. Accessible and optimized websites go hand-in-hand with each other. I can elaborate on accessibility another time — I just wanted to bring to light the importance of the two.

It’s not too late –– Consider an SEO website audit

If you already have a website built out but aren’t sure if your website is accessible or has on-page SEO, you can look into getting an SEO audit of your website. As a small business owner, it may seem as an unnecessary expense but I can guarantee that it will pay off in the long run. 

If on the other hand you’re a business owner currently in the market for a website, be sure you ask if on-page SEO is included. Better yet, reach out to Social Catnip! You’ll be rest assured knowing that your website will not only look the best but also perform the best out of your competitors.