Field notes from
building.
Long-form essays on Webflow architecture, tracking infrastructure, martech wiring, and the occasional rant about cookie banners. Written by the engineers actually shipping the work, not interns rewriting Notion docs.
Your Technical Web Development Team, On Demand
Most agencies hand you a project manager and a timeline. Social Catnip embeds a senior Webflow development team directly into yours: partners who move fast, speak startup, and build like they own it.
Latest from the team.
Website Lead Capture Form Best Practices for Operators
Ten fields before someone has decided they like you is an application, not a form. Here is how to build a high-performing lead capture system.
Freelance Web Developer vs Agency: Who Fixes It in Month Six?
When you need a professional website, the choice between a freelancer and an agency comes down to managing risk. We break down why one person can become a bottleneck and why maintenance is your real deciding factor.
How to turn your website into a lead generation tool (not a brochure)
A brochure website sits there looking expensive. A lead generation tool actually works. Here is how to bridge the gap between design and revenue.
Website maintenance services: a guide for smart operators
Most website maintenance fails because the builders aren't the ones fixing it. We break down the difference between freelancers, agencies, and subscriptions.
HIPAA-Compliant Tracking: How We Implement Ours Privacy for Healthcare
A default Meta pixel on a health site sends more than you think. Here is what HIPAA-compliant tracking actually requires, and how we implement Ours Privacy for everyone from health startups to large health systems.
Rebuilding Eudia's Front End in One Month
How Social Catnip embedded with Eudia, the augmented-intelligence platform reshaping enterprise legal work, and rebuilt their entire front end in four weeks of non-stop work.
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Four streams we write into regularly. Subscribe to one, or all of them, each gets its own RSS.
Webflow
Builds, patterns, and post-mortems from real enterprise Webflow projects.
Tracking & Analytics
GA4, GTM, server-side tagging, attribution that holds up in board meetings.
Martech
CRM wiring, lifecycle automation, lead routing, the plumbing nobody writes about.
Strategy
Pricing, hiring, engagement models, and how to think about growth without the buzzwords.
Everything else.
One essay. Every other Tuesday.
No “10 marketing tips” lists. No “How AI is changing X” think-pieces. Just one essay every other week on what we shipped, broke, or learned. 2,800 subscribers.